Why did Google Ads Charge Me $500?

Why did Google Ads Charge Me $500?

How Much Does Google Charge? 

Google is a popular search engine in the world. It is an American-based multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence. Google scans the internet to find web pages important to the words typed in the box on the screen. Its mission is to make information acessible to everyone.

Google ads on the other hand is a platform that enables businesses to promote their products or services and also raise awareness on Google, YouTube, and other related websites. Google Ads were formerly known as Google Adwords. It helps both small and large businesses to reach their targeted audience and also gives them a budget-friendly investment that will help grow their business. This article gives detailed information about why Google charges $500 for Google Ads.

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Meaning of Google Ads 

Google ads is a platform that allows businesses to advertise their products or services on Google, YouTube and other related websites.  It uses a bidding system, where advertisers set the bid amount and Google determines the ad placement.

Types Of Google Ads

There are different types of Google ads and they are as follows;

• App ads
• Discovery ads
• Performance Max ads
• Smart ads
• Local services ads
• Video ads
• Shopping ads
• Display ds
• Search ads

How Google Ads Work

The following processes show how Google ads work;

• The advertiser is the one that creates the campaign, ad group, and individual ads.
• The advertiser sets targeting options, like keywords, location, and others.
• The advertiser tells how much they are willing to pay for someone to click on the ad.
• Google ads grade the advertiser’s ads and give them an ad rank.
• It use the bids and Ad Rank of eligible ads to determine the winner.
• It delivers the winning ad.

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Is Google Ad Important? 

There are a lot of benefits associated with Google ads and they are;

• Measure your success.
• Manage campaigns.
• Google ads allow you to show your adverts to reach people with specific interests.
• Manage costs.

Why Google Charges $500 For Google Ads

Google ads operate on a monthly billing cycle, the cycle is based on when you start the ad. It doesn’t necessarily follow the calendar months so the billing reflects the date you start the ad. A  $500 billing threshold is a set limit that once reached, triggers Google to charge your account. It means that Google will allow your ad spend to up to $500 before charging.

This is part of the Google payment setting, made to simplify the billing process for advertisers. Advertising is crucial towards the growth of a business. I hope this article was helpful. Share your thoughts and suggestions in the comment section below. Click here for more information.

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