Who Pays For Google Ads?

Who Pays For Google Ads?

How Much Does Google Ads Cost? 

Google Ads was formerly known as Google Adwords and uses a bidding system. Google Ads enable businesses to advertise their products or services, on Google, YouTube and other related websites. It helps businesses in several ways which are attracting new customers, reaching a large audience, raising awareness, and increasing traffic on websites. Google Ads allows small businesses to spend pay to display brief advertisements, service offerings, product listings and video content.

Google Ads accounts don’t have actual owners; they have persons and businesses paying for the ads and admin users. Advertisers pay for Google Ads, which are used to promote products. You will pay only for clicks or calls from your smart campaigns. The total amount you spend in a month won’t exceed your maximum monthly budget. This article gives detailed information about who pays for Google Ads.

READ ALSO: Create a New Adwords Account

Google Ads 

Google Ad is an online platform mainly for advertising that enables you to promote your products or services on Google, YouTube and other related websites. It helps advertisers to bid an amount and Google determines the ad placement based on the bid and other factors. The amount Google will pay for the ads displayed depends on the number of times people click on the ad.

Types Of  Google Ads

There are different types of Google Ads and they are as follows;

• Shopping ads
• Search ads
• App ads
• Discovery ads
• Local services ads
• Video ads
• Smart ads

Benefits Of Google Ads 

There are a lot of benefits associated with Google Ads and they are as follows;

• It helps you to target your ads.
• It helps to measure success.
• It helps to control costs.
• It helps to manage campaigns.

READ ALSO: New Adwords Account

Advertisers pay for Google ads and the prices of Google Ads change from time to time. The cost per click depends on factors such as how much competitors are spending in your area, how important your ad is to the person’s Google search, and how likely the user’s search will result in a sale.

How To Make Payment

Payment can be made at any given time through the method that is available to you. These are the steps you will need to go through to make payment;

• Click on the Billing icon on your Google Ads account.
• Click summary.
• Add funds to make payments if your accounts are on manual payments. If your account type is automatic, click on make payments.

You’re the one who will choose from any payment method that is linked to you or you select a new payment method. Manual account holders make payments before the ads are run. I hope this article was helpful, share your thoughts in the comment box below. Click here for more information.

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