What’s An Example of Digital Marketing?

What’s An Example of Digital Marketing?

What Is Digital Marketing? 

Digital marketing has taken all over the marketing space in this 21st century. It has changed the perception a lot of people have about digital marketing. Digital marketing is popularly known as online marketing or internet marketing. Digital involves the use of the internet through technological devices to promote a brand, products, and services and also to connect with customers and meet a larger audience.

Some of these technological devices include mobile phones, computers, laptops, and many more. Digital marketing is very important to both the small businesses and the large businesses. It helps organizations reach a larger and louder targeted audience. It also helps organizations to connect and build strong relationships with their customers. This article will help you know the meaning of digital marketing, its examples, and everything you need to know.

READ ALSO: Can A Digital Marketer Work From Home?

What Is Digital Marketing?

Digital marketing refers to the use of the Internet through technological devices to promote a product, brand, and services and also connect with a larger audience. Digital marketing differs from the traditional way of marketing. The following are the differences between traditional marketing and digital marketing;

• Digital marketing involves more interactive and personalized content whilst traditional marketing is always one way.
• Digital marketing reaches a larger audience whilst traditional marketing is limited to a group of people.
• Digital marketing paves the way for constant feedback and replies from customers but traditional marketing does not have the same consumer engagement.
• Digital marketing is cost-effective whilst traditional marketing involves a high cost.
• With digital marketing is easy to analyze results while it is difficult to analyze results in traditional marketing.

Why Digital Marketing Is Important? 

Digital marketing comes with a lot of benefits and they include the following;

• Digital marketing helps small and large businesses reach new people or a larger audience.
• It helps businesses to connect and build stronger relationships with clients.
• Digital marketing is cost-effective as compared to the other ways of marketing.
• It allows small and large businesses to showcase their brand services and products to the public.
• Digital marketing makes it easy for businesses to answer questions from customers and also obtain instant feedback.
• Digital marketing has multiple strategies so businesses can always choose what suits their business.
• Digital marketing helps business to track their daily activities.

READ ALSO: Is Digital Marketing An IT Job? 

Digital Marketing Examples

Digital marketing comes in a lot of forms which include the following;

• Content Marketing: Content marketing is an example of digital marketing and includes the use of written and video content for marketing.
• Email Marketing: Email marketing is normally used to build brand awareness.
• Affiliate Marketing: This is commonly known as influencer marketing. It involves the use of influencers to promote a product or a brand. It is one of the oldest forms of digital marketing.
• Social Media Marketing: This form of marketing is used to increase sales. It involves the use of social media channels in promoting a product or service. These social media channels include Instagram, Twitter, Facebook, WhatsApp etc.

Digital marketing has made it easy for businesses to advertise products whether big or small. Digital marketing has taken all over the business field due to its several benefits. I hope you found this article to be useful, share your comments in the comment section below. Visit here for more information.

RELATED SEARCHES: