What To Do Before Running Google Ads

How to run Google Ads successfully, What To Do Before Running Google Ads

Are you considering running some Google Ads? Google Ads, formally known as Google Adwords, is the world’s largest pay-per-click platform that serves billions of ads every day in search results and across millions of websites. Google Ads is a powerful marketing tool that helps businesses reach out to potential customers, find business brands, and reengage with those who visit their website. You need to understand how pay-per-click advertising works before hiring an expert to handle your digital marketing.

Indeed, you can let a Google Ads specialist handle your ads, or you can also choose to do it yourself to save cost. So let’s take a look at tips before you run some Google Ads.

Important Things to Consider Before Launching a Google Ads Campaign.

If you are thinking about using ads to expand your business brands, these are the things to take note of before setting up a campaign.

1. Have Clear Goals/Objectives

After setting up an ad campaign, what do you seek to achieve? should be the first question to consider. Having answered this question will guide you to track your Ads campaign and measure its success.

Sales
Leads
Website Traffic
Product and brand consideration
Brand awareness and reach
App Promotion

Note: Within Google Ads, you’ll find a lot of campaign types, such as search, display, shopping, video, and app, that are designed to help you reach your specific goal or goals.

2. Understand Your Customers

After you set your objectives, it’s time to reach out to potential customers to know what they want. Note that the success of an ad campaign depends on its targeted reach, which needs to arrive at the right time. Having this clear idea, you will be able to tailor your ad copy, ad images, and landing pages to exactly fit their needs.

3. Identify Your Unique Selling Proposition

Once you have learned about your targeted customers, it’s time to decide how you’re going to beat your competitors and draw customers to your brand. Make sure to make your intentions clear in your ads!

4. Choose a campaign type

After setting a clear objective and understanding what your customers expect from you, a recommended campaign type to reach will pop up on the ad screen

5. Choose a budget

A bigger budget doesn’t necessarily mean a bigger campaign. You must set an average daily budget to control how much you spend with your ad bidding, you have a chance to make changes at any time. To help you calculate a budget, you can assume how many clicks you will receive per day.

6. Add assets to your ads

With the Search, Video, Demand Gen, and Performance Max campaigns, you have a chance to add additional information to your ads like more website links, directions, or a phone number to call. These assertions help customers understand your brand and increase your ad’s click-through rate by several percentage points

7. Create Ad Group

Group sets of related ads together for easy targeting except Shopping and Performance Max

9. Choose Your Targeting

Selecting the right target spots to locate your ads helps to showcase your product to the right customers interested in your brand. Notable forms of targeting can be keywords, audiences, locations, topics, devices, and remarketing. Specific targeting is only available in some campaign types