What Not To Do On Ads
What not to do in an advertisement, What Not To Do On Ads
Advertising platforms offer many avenues to customize your advertising campaigns to help reach out to vast audiences. The options available are the only way to ensure your ads are well-focused to meet your objective. Ads administrators pay to audit your creative work and look for mistakes that might prevent your ads from viewing or performing as well as they are supposed to. Because of this, it’s important to get the campaign setup right, but with how complex and detailed setting ad campaigns can be, it sometimes leads to mistakes. a well-sourced information has been explained below to guide you on things you opt to avoid if you run an ad.
READ ALSO; How Hard Is Digital Marketing?
Reasons your Search Ads Are not showing or Getting Low Traffic
Your setup account will face difficulties based on the following:
- Account Issues
Having a suspended account or billing issues will definitely affect your ads. Ads will stop running until the issue is resolved.
- Ad Not Active or have Policy Issues
even if your ads are active, check to make sure you have set an active ad group, assets or ads within your campaign
- Having A Low Bid Budget
You can serve ads with low bids. Note that your ad campaigns will likely not be able to win many auctions when competing with other ads and this will result in your ads not having much impression.
- Low Budget;
With a low budget, your ads will not show up much during the day as Google ensures campaigns are spent within your set budget
- Having A Narrow Marketing Size
Marketing settings are a way to call on the right set of potential customers to react to your brand. Narrowing your ad’s reach or not targeting the right audience will have an influence on your ads.
Things To Avoid Running Google Ads
To run ads, there are things to avoid; refusing to do these things will stop your ads from running.
- Not Using the Right Keyword Matches
There are three categories of keywords that every Google Ads advertiser should be familiar with; not matching your ads according to the following will affect your ad views.
- Broad match; your ads will show regardless of what the searcher intends to do, i.e., even if the visitor is not interested in your product. with just a few words mentioned, your ads will pop up
- Phrase match: When you target phrase-match keywords, your ads will appear when people search for your keywords in that exact order.
- Exact match; ads will only display when exact keywords are searched
Going contrary to this will affect your ads running. you need to be strategic about your keyword selection and the match type
- Poorly Written Ads;
Your ads must be catchy and well-written. With Google’s new tools, like ad extensions or site links, which can be found on the ad extension tab, setting or writing boring ads will generate low traffic to your ads.
The right ad extensions will ultimately increase your click rate. The challenge is ensuring that your landing page is high-converting so that visitors can easily find what they’re looking for when they get there.
- Not Knowing Your Target Audience Preference
You need to know the tastes and preferences of a targeted demographic area. You are wasting your time and money if you have zero knowledge of what your potential customers want.
- Pairing Smart Bidding with the wrong goal
- Auto-applying recommendations
- Using only broad match keywords
- Neglecting negative keywords
- Not having an ad copy-testing strategy
- Underfunding your campaigns
What To Do To Keep Ads Running
to have smooth ads running for the entire campaign set, these are the things to do;
- Always set up a conversion action; this helps to refer only those that will have an impact on your objectives, like purchases
- Be vigilant when using smart bidding
- have time to regularly review your ads
- use a mix of match types
- negative keyword list must be maintained.
- Allocate enough budget to your ads so Google can showcase your ads often
optimizing your creative over time is such a key component in ads viewing; find detailed information here
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