What Is The Best Time Of Day For Google Ads

What is the best time to run Google Ads, What Is The Best Time Of Day For Google Ads

As a business owner, you may want your ads to show up whenever customers make searches online within the day. With the use of the time of day report in Google Analytics, marketers can identify when sites get more traffic. Knowing the exact time range your audience mostly comes online helps you to optimize your Google Ad Grant, which in return comes with benefits for the organization. The best way to dive deeper into your traffic pattern for days is by setting up a custom time and day report in Google Analytics. This marketing tool helps you see how your traffic fluctuates during the day and figure out the best times to run Google Ads. Being able to apply the right matrix to get insight into your Google Ads schedule helps to increase an organization’s total revenue.

When Should My Google Ads Show During The Day?

Set your Google ads around these hours to show. The most appropriate time to schedule your ads to show should be from 11 am to 9 pm.

Here is how Ads works.

This is what you can use the ads scheduled to do:

Choose certain hours or days of the week you want your ads to show
Set bid adjustments to increase or decrease your bids for specific days and times.

Note: Google Ads campaigns are set to view all day by default. Your ads will not appear if no one specifically searches your keywords at the specified time or day you scheduled.

How Do I Create a Google Ads Schedule?

An ads schedule helps users decide when ads should be displayed. You are allowed to create a total of six ad schedules per day for every campaign in your account.

Steps to Follow:

In your Google Ads account, click the Campaigns icon
Click the Audiences, Keywords, and Content drop-down in the section menu.
Click ads schedule.
Click the pencil icon Edit, then select a campaign to create an ad schedule for.
Choose specific days and times.
Click Save.

You’ll see your changes reflected on the “Ad Schedule” page.

How to Identify the Best Time for Your Google Ads

use Google Ads’ built-in analytics tools to review historical performance. Metrics to analyze include: