What Is A Good Cost-Per-Click On Google Ads?

What Is A Good Cost-Per-Click On Google Ads?

What Is Google Ads? 

Google Ads is an online advertising platform that allows businesses to promote their products and services on Google and other related websites. Google ads help businesses to create ads for products, services, or videos, set budgets and control the money spent. There are some common types of Google Ads and they include search ads, shopping ads, YouTube ads, display ads etc. Google ads usually use a bidding system.

Cost-per-click is the final amount you’re charged for a click.  You’re often charged less, and sometimes much less than the maximum cost-per-click bid. It helps to measure how much advertisers pay for each click on their ads. Until a user clicks on the ad, the advertiser is not charged. To calculate the cost-per-click of a marketing campaign, simply divide the total advertising cost by the number of clicks on the ad. This article gives detailed information about the good cost-per-click of Google ads.

READ ALSO: Why is Google Ads Charging Me?

Google Ads

Google ads is a platform that enables businesses to advertise their products or services on Google, YouTube and other related websites.  Google ads use a bidding system, where advertisers set the bid amount and Google determines the ad placement.

What Is Cost-Per-Click?

 Cost-per-click measures the average cost an advertiser pays each time a user clicks on their ad. An advertiser is charged only when a user clicks on their ad. This makes the cost-per-click an essential conversion campaign over brand awareness. Cost-per-click is popular because advertisers can easily use this pricing model as an indicator of the performance of an ad campaign. 

What Is Cost-Per-Click Used For? 

Cost-per-click (CPC) has several benefits and they include the following;

• CPC helps drive traffic to websites.
• It helps generate leads and sales.
• It helps target a specific audience.
• It also helps control advertising costs.
• It allows businesses to respond quickly to market trends.

How To Calculate Cost-Per-Click (CPC)

Cost-per-click is calculated by dividing the advertising cost by the number of clicks generated by the ad. Certain factors affect cost-per-click and they are;

• Target audience
• Keyword selection
• Ad placement
• Biding strategy
• Campaign settings
• Industry competitiveness

READ ALSO: How Do I Become A Digital Marketer Without A Degree?

Good Cost-Per-Click On Google Ads

Google ads can be profitable or they can drain your wallet. Getting a better understanding of Google ads can assist you increase your spending and turn your investment into revenue. The average cost per click in Google Ads is between $2 and $4 on the search network. The most expensive keyword in Google Ads is $50 more per click.

A good cost-per-click for Google ads depends on several factors including industry your industry, the keywords you target, and the network you advertise on. I hope this article was useful. Visit here for more information.

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