Types Of Digital Marketing With Examples
Types Of Digital Marketing With Examples
Find Out the Types Of Digital Marketing With Examples
Digital Marketing is one of the fastest-growing field of marketing. Digital marketing used to be just a marketing component, but it has grown into an industry with all kinds of terms and areas of expertise. It is a form of advertising that uses the internet and digital technologies to connect with potential customers. Digital marketing has many forms which include videos, long-form content, social media posts, display ads, and email newsletters.
With the help of computers, laptops, mobile devices, mobile apps, and tablets users can come across the forms of digital marketing. These types of digital marketing have helped improve a lot of businesses and small brands by meeting millions of potential customers and business-to-business and business-to-customers.
Digital marketing has become the go-to solution for many businesses and agencies due to its ease of access, quick turnaround time, and budget. As you read through this post, you will find the main types of digital marketing and how helpful it is.
Read On: What Is An Example Of A Digital Marketing?
Types Of Digital Marketing With Examples
Below are some types of digital marketing:
- Social media marketing
Social media marketing is a form of digital marketing that utilizes social platforms such as Twitter, Instagram, YouTube, Facebook, and TikTok, to reach customers.
- Affiliate marketing
Affiliate marketing utilizes the ever-growing popularity of industry experts and social media influencers. In working with these third-party influencers, your organization will collaborate to promote your products or services for compensation.
- Email marketing
Email marketing software provides various analytical measures, but two key metrics that marketers aim to enhance are the open rate, which is the percentage of recipients who open the email, and the click-through rate, which represents the number of recipients who not only opened the email but also clicked on a link within it.
- Pay-per-click advertising
Pay-per-click can refer to the advertisements you see at the top and sides of a search results page, browsing the web, watching YouTube videos, and using mobile apps.
- Influencer marketing
Influencer marketing is similar to affiliate marketing in that it involves collaborating with influencers and individuals who have a large following, such as celebrities, industry experts, or content creators in exchange for exposure.
- Content marketing
Content marketing connects with target audiences through original content, such as blogs, articles, and newsletters. It is often used to raise brand awareness through material that appeals to a particular audience.
Examples of the Types of Digital Marketing
Listed below are some of the examples of the types of digital marketing mentioned above:
Examples of affiliate marketing
- Amazon Associates program, rewarding affiliates for promoting products sold on Amazon.
- Health and wellness brands that reward affiliates for promoting products like vitamins, supplements, and health foods.
Examples of social media marketing
- Videos posted onto social media as a part of a larger campaign, such as this 80s-themed music video produced by peanut company Planters for the holidays
- Pictures published on Instagram that reflect a brand’s identity, such as Patagonia’s nature-filled Instagram account
Examples of emailing marketing
- Timed emails that raise brand concentration during holiday seasons
- Blast emails that notify recipients about upcoming sales events
Examples of PPC advertising
- Banner ads that flank web content on the sides or top of the page
- Social media ads that appear in the feeds of targeted audiences
Example of influencer marketing
- A fitness apparel brand that partners with fitness experts and coaches on social media to promote a new line of footwear.
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