Is SEO Cheaper Than Google Ads?

Is SEO Cheaper Than Google Ads?

When it comes to driving organic traffic to a website, just two things come to mind: search engine optimization and Google ads. But if you are working with a limited budget, you’ve probably asked yourself which of these is cheaper to afford.

The answer isn’t as simple as picking one over the other because search engine optimization and Google ads serve different purposes and come with their costs. SEO is all about optimizing your website to rank higher in organic search results, which can lead to free traffic over time.

Nevertheless, it requires an investment in effort, time and potentially hiring experts to manage the technical aspects. Google Ads, on the other side, allows you to pay for immediate visibility by displaying your website at the top of search results for target keywords.

ALSO READ: Why Facebook Ads Are Cheaper Than Google Ads?

What Is SEO?

Search Engine Optimization involves optimizing your website and its content so that it appears higher on the search engine results page. SEO helps your page to appear in relevant search results, you must use optimization techniques, like keyword integration and internal linking.

What Is Google Ads?

Google Ads which is known as Google AdWords, is a PPC advertising platform that enables marketers to reach interested leads.

SEO and Google Ads Which One Is Cheaper?

Whether SEO vs Google Ads is better for your marketing campaign depends on your business goals. Google ads work best for companies that focus on leads and sales. This strategy is best for companies that want to see immediate results and be able to monitor their effort as soon as they launch a campaign. SEO works best if you are looking to generate a steady flow of traffic over time or increase brand awareness. This strategy also helps people to find your brand and learn about it.

How SEO and Google Ads Work Together

SEO and Google Ads work together by increasing a brand’s visibility

• SEO and PPC ads double the amount of visibility that you can get in a search. Both your organic results and PPC ads increase the number of chances that searchers have to visit your webpage.

It helps to boost traffic

• Using SEO and PPC together gives you the best chance of earning valuable traffic. PPC helps you earn traffic quickly.

Use PPC Keywords to optimize SEO

• Using Google Ads to bid for the same keywords you target with SEO means more exposure for those keywords.