Is It Worth Doing Google Ads?

Is It Worth Doing Google Ads?

Benefits Of Google Ads

Google Ads are platforms that allow businesses to advertise their products or services, on Google, YouTube and other related websites. It uses a bidding system. It helps businesses in several ways which are attracting new customers, reaching a large audience, raising awareness, and increasing traffic on websites. Google Ads allows small businesses to spend pay to display brief advertisements, service offerings, product listings and video content.

As a business owner, it’s good to know the benefits associated with Google Ads. You set a bid and Google determines your placement based on your bid and other factors such as AdRank. The amount Google will pay for the ads displayed is dependent on the number of times people click on the ad. Google Ads was formerly known as Google AdWords.  This article gives detailed information about the benefits associated with Google Ads.

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What Is Google Ad?

Google Ad previously known as Google Adwords is an online platform mainly for advertising that enables you to promote your products or services on Google, YouTube and other related websites. It helps advertisers to bid an amount and Google determines the ad placement based on the bid and other factors. The amount Google will pay for the ads displayed is dependent on the number of times people click on the ad.

How Does Google Ads Work?

Here is how Google Ads Work:

• Create an account and set up a campaign.
• Set a daily or monthly budget.
• Select your keywords.
• Create ad groups.
• Write ads
• Launch the campaign
• Measure and optimise

How Much Does Google Ad Cost? 

The cost of Google Ads is dependent on numerous factors, including ad quality, keywords, industry, campaign targeting, ad network and many more. Google Ads usually costs $ 100 to $10,000 per month with most businesses paying $ 0.11 to $0.50 per click and $1000 impressions average.

READ ALSO: Can I Learn Digital Marketing On YouTube?

Is Google Ads Worth It? 

Google Ads are worth it because it comes with several benefits. There are a lot of benefits associated with Google Ads and they are as follows;

• It helps to maintain full control of your campaigns.
• Enhances brand awareness.
• It gives faster results.
• Control campaign.
• It’s scalable and measurable.
• It gives high-return investment.
• Provides fast, transparent results.

Whether Google ads are worth it or not, depends on how quickly you want to start driving traffic. Google Ads is an affordable form of advertising that allows for targeting qualified and in-market prospects. I hope this article was useful. Share your thoughts in the comment section. Click here for more.

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