Google Local Service Account

What is Google Local service, Google Local Service Account

Google Local Service Ads are a pay-per-lead advertising option designed to assist local service businesses in connecting with potential customers searching for services nearby. It is a great addition to the local SEO strategy for particular industries such as locksmiths, plumbers, garage door professionals, electricians, lawyers, real estate agents, and many more.

These ads are only accessible to qualified service providers, which focus on location, provide a pay-per-lead model, appear above PPC ads, and instil trust by displaying either the Google Guarantee badge, Google Screened badge, or License Verified by Google Ads.

Google Local Service Account helps businesses to advertise on Google and receive leads directly from potential customers, Leads are received through phone calls and SMS sent through Local service ads. You are allowed to reply track bookings, and manage all your leads anytime online and through the app (Android, iOS). Messaging is currently only available in the U.S. and Canada.

READ ALSO; MCC Ads Google

How to Set Up Google Local Services Ads

it can be very challenging to set up a Google Local Service Account with its detailed requirements and verification processes. However, the effort later comes with benefits as these ads remarkably boost your visibility to local customers.

First here is what you will need to get started;

• Google Business Profile (with at least a 3.0 rating)
• Google Ads account
• Digital copies of business documents for verification

Steps To Open a Google Local Service Account

With increased exposure and potential for more leads, the initial setup challenges pay off quickly.

• Check Eligibility

before you open a Google Local Service Account, you must check if you qualify, these ads are meant for only some specific types of businesses, and eligibility is primarily determined by your business category and location.

To begin, you must visit the Google signup page enter your country, state, and zip code, and select the category under the job category” that best describes the service you offer.

• Connect or Set Up a Google Ads Account

Next, Google will ask if you wish to create an Ads account or use an existing account. follow the prompt to create an account if you dont have one. it’s advisable to use an official business email address to ensure you always have access.

After opening up the account the next thing is to scroll to the “Local Services” section within your account to begin the Local Services Ads (LSA) setup process. The section is designed to assist you manage your Local Services Ads and provides tools and resources that meet your needs.

• Enter Business Details

The next important thing to take note of is to provide detailed information about your business. This ensures your Local Services Ads accurately represent your services and reach the right audience.

• Add your license and insurance details
• Complete a background check
• Manage your leads
• Manage your budget
• Consider your ad ranking

Approved Local Service Ads Industries

Now Google fully supports more than 70 industries, including:

• Appliance Repair
• Carpenter
• Carpet Cleaning
• Cleaning service
• Electrician
• Foundation pro
• Garage door pro
• Home inspector
• Home security
• HVAC
• Landscaper
• Mover
• Pest control
• Plumber
• Pool cleaning
• Tree Service
• Window repair
• Financial planner
• Tax specialist
• Real estate agent
• Bankruptcy lawyer
• Business lawyer
• Estate lawyer
• Beauty school
• Dance instructor
• Driving instructor
• First aid training
• Massage School
• Preschool
• Tutoring
• Child care
• Funeral home
• Animal shelter
• Pet adoption, boarding, grooming, and training
• Veterinarian
• Dental
• Acupuncturist
• Personal trainer
• Yoga Studio
• Weight loss centre

Manage access to your Local Services Ads account

you can decide to share your Local Services Ads account with other people in your business by providing them access through their Google account. this access allows you to limit which features can be used by assigning one of the access levels listed in the table below.

Account access level	Email-only	Billing-only	Read-only	Standard	Administrative
Can receive reports and notification emails
Can view leads, business profiles, and settings
Can view users, managers
Can view and edit billing information
Can edit business profile
Can respond to leads
Can add email-only users
Can edit bidding and budget
Can manage users and access

Setting up Google Local Services Ads can boost your business’s visibility and attract more local customers. While the process involves several detailed steps, the benefits far outweigh the initial effort. find additional information here

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