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Digital Marketing Course Fees

Digital Marketing Course Fees

How much do digital marketing courses cost, Digital Marketing Course Fees

As companies transition from the usual business techniques known over the years to new digital platforms, digital marketing comes in to play an important role. Over the past years, businesses used to rely on traditional ways to reach out to customers, but things have changed now as businesses can reach out to vast audiences and achieve global goals through digital marketing.

The demand for digital marketers has led to the introduction of new courses and programs. These courses can be attended online or offline and have a wide variety, from brief, basic programs to much more thorough, advanced ones. Digital marketing courses can be studied on a free or paid basis. I recommend you go for a fee-paying digital marketing course, as you will get access to all the required tools and skills to strive in the job market. Knowing how much it takes to study a digital marketing course helps to plan before fully registering for the program.

READ ALSO; What Is The Cost Of Digital Marketing Courses?

Digital Marketing Course Details

Find a summary of some basic information on digital marketing courses in 2025;

Course Digital Marketing
Eligibility and Requirement Minimum Requirement: Graduation
Duration 3 – 6 months
Fee Offered $30,000 – $1,00,000
Course Type Certification Course
Starting salary offered $25,000 – $30,000
Advance Courses SEO Specialization, Content Writing, Google Adsense, Affiliate Marketing
Job Opportunities Influencer Marketing, Content writer, Social Media Marketing, SEO Expert, Marketing Expert in Startups, MNCs and other private organizations, etc.

Digital Marketing Course Fees

Digital Marketing Course fees depend on the level and skills provided by the course.

  • The digital marketing course fees for a basic course range from $15,000 to $20,000.
  • The advanced program under the digital marketing course has a higher fee range because it takes too late to impact its skill level and tools to work with on the job market as compared to basic courses.
  • The digital marketing course fees for these courses range from ₹30,000 to ₹80,000.
    Certain courses have a longer duration and higher fees, and their course structure is also designed to make you an expert in the field.

Eligibility Standard To Study Digital Marketing Course

To study digital marketing, you have to meet a basic standard, and they are as follows:

  • To enrol in a basic digit marketing course, possess a high school certificate (10+2) with 50% total marks in any stream, science, commerce, and arts.
  • if you seek a diploma in digital marketing. Have an aggregate of 50% marks in class 12th
  • Postgraduate diploma digital marketing aspirants must pass 50% marks of a good grade point average in graduation from any discipline.
  • To Apply BBA degree in digital marketing. 50% of total marks in 12th standard in any stream (science, commerce, or arts) from a recognized board is required.
  • If a person wants to get an MSc or MBA in digital marketing, they need to have 50% marks overall in their graduation from any discipline from a recognized college or university.

Digital Marketing Syllabus, Modules, Outline, Curriculum

Digital marketing programs include these topics. Expect to study these subjects in digital marketing;

  • Basics of digital marketing
  • Search engine optimization (SEO):
  • Pay-per-click (PPC) marketing:
  • Social media marketing:
  • Email marketing:
  • Content marketing:
  • Web analytics:
  • Digital strategy:

Digital Marketing Curicullum

The digital marketing course modules are mostly made in the following ways;

Module

Sub-topics

Search Engine Marketing Google AdWords

Paid VS Organic Search

Google Ads and Extensions

Google Ad Ranking Algorithm

Relevance and quality score

Keyword Management and Planning for Good AdWords

Search and Display Network

Campaign Management

Google Partnership

Content Marketing Types of Content

Social Media Calendar Management

Content Marketing Strategy

Content Syndication

Trend Virality

Content Relevancy and Shareability

Content Bucketing

SEO and Blogging Learning about Search Engine

Keyword Research

SEO Friendly Content Writing

Framing Meta Tags and Description

Search Engine Ranking Factors

Types of Backlinks for Off-page Optimization

Structuring and Setting Up Blogs

E-commerce Management Understanding e-commerce

Product Keyword Research

Inventory Management

Competitive Analysis

Supply Chain Management

Packaging and Shipping

Setting up Payment Gateway

Barriers in e-commerce

Advantages of e-commerce

Types of E-commerce Portals

Selling on Online Platforms

Social Media Marketing Learning about Social Media Platforms

Understanding Facebook & Instagram Advertising

Instagram PPC and CPM Advertising

Planning Ad Budgets

Identifying Target Audiences

Marketing Tactics for Social Media

Generating Campaigns

Case Studies

Online Reputation Management Understanding Online Reputation Management

Needs for Online Reputation Management

Impact of Negative Conversations Brand

Steps for effective ORM

Tools for Online Reputation Management

Understanding the objectives of a brand

Crisis management

Case Studies

Web Analytics Use of analytics in Digital Marketing

Understanding Google Analytics

Website tracking

Tracking Visitor source

Key dimensions & metrics

Conversion funnel

E-commerce reporting

Instagram, Facebook, Twitter and YouTube Analytics

Decoding Audience, Behavior & Acquisition report

Email Marketing Types of emails

Uses and Advantages of Email Marketing

Subscribers list & Database Building

Segmentation of Email list

Successful Cold Emailing

Email Marketing Tools & Software

Understanding the Email Marketing

Creating an Email Marketing Plan

Designing Emails

Avoiding Spam Filters

Email Campaign Analytics

The Digital Marketing Program can help people gain the knowledge they need to flourish in the modern digital environment and a thorough awareness of the digital marketing ecosystem. Enrol today and kickstart your fruitful journey! find additional information here

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Frank Oduro

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