Is $500 enough for Google Ads
What is a reasonable budget for Google Ads, Is $500 enough for Google Ads
Google ads were known years ago as Google Adwords. This model operates on a pay-per-click basis, where advertisers are required to pay a fee if an advertising ad is clicked by a customer. starting a campaign requires a set-aside budget which google will base on to run ads for you. each time an ad is clicked google automated platform will deduct certain amount from your set up budget
In this modern era, the introduction of advertising has seen tremendous changes, with Google Ads taking the lead as the best ad network. Google ads allow companies to reach out to a large audience efficiently within a short duration. However most advertisers are confused whether having a budget of $500 is enough to start a campaign or not.
READ ALSO; How Much Should A Small Business Spend On Facebook Ads?
How Much Budget Must I Have To Run Google Run?
How much to spend on Google ads solely depends on the advertiser’s objective. There is no required minimum or maximum amount to pay or budget for when advertising through Google Ads.
What Should I Consider When Deciding on a Google Ads Budget?
In deciding a budget for Google ads, these are the things to seriously consider:
- Click costs
- customer Lifecycles
- potential return on ad spend (ROAS).
How Can I Effectively Manage a $500 Google Ads Budget?
You can make good use of the $500 budget set for your Google ad running by doing the following:
- Target Long Tail Keyword;
These keywords are less competitive but specific. they are very cheap but have a high conversion rate
- Target Geographically;
Increase your cost by marketing urban areas or specific, highly valued locations
- Advertising Goals:
Brand awareness campaigns might require a different investment compared to lead generation campaigns.
Note: setting $500 as an ad budget is recommendable for small businesses.
Best Amount To Spend On Google Ads
Let’s take a look at the chart that provides a range of recommended daily budgets across industries:
Will $500 Be Enough for Google Ads?
Absolutely yes. Having this amount as your start budget will be enough for your ads to often show up and reach out to a vast audience. There is no specific budget to run a Google ad; this gives advertisers control over how much to spend on every click. But it’s recommended to have enough budget to help your ads run and generate enough traffic.
With a $500 budget, you can do the following:
- Experiment With Keywords;
You will have a chance to test different keywords and pick those that will have a greater impact on your return on investment.
- Analyze Trafic;
Is it possible to measure the amount of traffic generated by your ads?
- Have a better understanding of the conversion rate;
Get an introductory understanding of how much your ads will be able to convert and take measures to improve them.
Tools To Measure the Effectiveness Of Google Ads
Many metrics are available to measure your campaign’s success. the best three include;
- Impressions
- CPC
- Conversion rate
- ROAS
Tips To Consider When Setting Up Google Ads Budget
Let’s go through some of the best practices to consider when setting up an Ads budget:
- Analyze Past Ads Spend Data
Before you decide on an ad budget, have a thorough review of your past ad spending and identify trends in your ad spending and results. Now evaluate your return on ad spend using tools like “performance planner.”.
- Check your business benchmarks for Google Ads Spending and Performance.
Your industry’s records on Google ads spending and cost per click will help you know how much your rivals spend on campaigns. These benchmarks will guide you in estimating returns to receive from your new budget.
- Use Google Keyword Planner to calculate your traffic and cost.
Get a fair idea of the monthly traffic and estimated cost of the keywords you want to target. This idea will help advertisers gauge if a set monthly budget is enough to meet set goals.
- Use automation tools
Consider using Google Ads’ automated bidding tools. Automated bidding efficiently uses budgets, allowing you to make the most of your investment. for additional information, click here
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