Why Does Google Ads Take $50 Dollars?
Why Does Google Ads Take $50 Dollars?
If you are a small business that has started a Google ads campaign, you might have seen a charge of $50 and may be thinking what it represents. Google ads work on a pay-per-click and knowing these charges is very important for managing your marketing budget. Google has established a $50 first expenditure restriction.
The purpose of this step is to make sure you can pay before you start your advertising campaign. During the first thirty days, Google will charge you instantly and resume your billing cycle if you spend $50 or more.
Google ads billing structure
Google ads normally follows one of two structures; these are,
- Postpaid billing: You will be billed at the end for the ads you have run. Google ads will charge your payment process after the ads costs are incured
- Prepaid billing: You load a specific amount into your Google ads account before running ads. If your balance is used up, your ads will stop running until you add enough funds.
Navigating Google Ads Billing Thresholds:
Billing is not the same as charging, in case you were unaware. Google charges your card for charges, which are the costs of your clicks an bids. Google doesn’t charge you the whole amount each month like most other providers do. The billing cycle last 30 days and it starts when you hit a certain charge threshold.
Various Types of Google advertisements?
Google ads types include;
- App ads: With app ad campaigns, advertisements for your brand’s app appear alongside other apps in the Google Play Store.
- Video ads: Google owns YouTube, the second most popular social media network after Facebook. With video ads, your video content appears in the recommended videos for YouTube users or as an ad before the videos they watch.
- Shopping ads: In the Google search engine’s commerce tab, these are promoted results. They display, in addition to the other product results, an image of your product, rice, name, and website for customers who search for similar keywords.
- Display ads: These advertisements appear on Google display network-affiliated websites and applications. People will see your display advertising embedded above, next to, or even inside other online content as they surf it.
- Search ads: On Google’s search engine results pages(SERP), these sponsored results are displayed at the top. When someone searches for business-related keywords, your website’s URL, headline, and description appear above the other search results.
Knowing how Google ads billing works will help you manage ads effectively and make the most of your advertising spend. Visit the website for further details or drop a comment.